How many Boston landmarks and animal tails can be squeezed into a graphic for a pet care company?

That was the challenge for this particular piece.

When I sat down with Heather Gay, the owner of Tails of Boston, she mentioned that she wanted a cute collection of animal tails against a not-quite-geographically-literal representation of Boston (in a brightly colored "Marvel Comics" style to boot).

Below is a copy of the graphic that originally was on her web site. Her main issue with the existing graphic was that it was more about Boston than it was about the pets.

In addition she thought that the paw print wasn't unique enough, as many of her competitors used paw prints in their designs.

(Not to mention her company is "Tails of Boston" and not "Paws of Boston")

To the right is a screen capture of the Tails of Boston website with a variation of the graphic that was designed to fit into the existing footprint of the previous cityscape.

In addition to the logo and the web site graphic, this assignment also included companion artwork that is intended to be wrapped onto the Tails of Boston company car. Pictures of the car will be forthcoming once the deed has been done.

Oh, and the answer to how many tails and landmarks? 7 tails, 6 landmarks.

(An earlier iteration had 7 landmarks, but an illustration of the Zakim Bridge distracted too much from the other elements and was dropped.)